SEO is an unpaid marketing tool which every business should take advantage of as soon as they can. It is important for your business to take notice of your search engine ranking because the higher it ranks, the more potential clients will visit your website.
Giving Users What they Need
A search engine’s sole goal is to give their users the best results that they possibly can, thus they constantly churn out data about the websites that they provide as results. Google, as a company, take in a wealth of information including the number of visitors you have, keyword density, social media links, advertisements and whether you have links to other websites to decide which sites come at the top of their list.
If your website has all the necessary elements of being user-friendly, then the search engine will give it a higher ranking and therefore you will have a higher chance of attracting potential clients to your page.
Factors that Affect a Website’s Rankings
There are many reasons why a website wouldn’t rank on Google but it is generally down to either the site not adding to the users’ knowledge, the website owner not advertising it enough or the website being very poorly made.
In order to avoid this you must keep your web content up to date, keep your website aesthetically and ergonomically pleasing to the user and take advantage of other marketing tools including social media optimisation.
Thinking about what the consumer would like rather than what you think is best is always the key to a good website. A professional can help you with all the finer points of web design if you are new to the game or struggling to make it work.